Harris for President ramps up campaign in record time with Scale to Win
Challenge
While recent Democratic presidential candidates have had 18 months to test and establish their message and fundraise, the Harris team needed to run a competitive campaign in less than four months. This quick ramp-up required capitalizing on every moment, starting with Biden’s announcement, through a VP pick, convention, and two debates. The Harris campaign needed a reliable platform that could reach millions of supporters without any prior notice and quickly make multiple passes through their list within hours of major events. This enterprise-level platform would need to be fast, scalable, reliable, and offer hands-on support to help the campaign achieve its goals.
Solution
The Harris Team chose Scale to Win to power the organization’s fundraising outreach. Scale to Win Text (STWT) is an all-in-one platform for grassroots fundraising. As the Harris campaign evolved and grew, STWT helped the team easily build programs and personalize messaging while simultaneously reaching millions of supporters. The Harris for President campaign knew they could rely on Scale to Win’s industry-leading sending speeds, security, and platform stability during high-volume periods.
While Scale to Win provides rapid and responsive customer support to all clients, the Harris for President campaign also utilized We Text, a white-glove level of support that Scale to Win offers on a limited basis for particularly high-volume national campaigns and organizations. We Text provided the Harris campaign with thought partnership, staffing to build and send texting programs, and the flexibility to innovate as the campaign evolved.
Speed
Scale and Stability
Easy-to-Use and Customize
Enterprise-Level Support and Real-Time Innovation
The Democratic National Convention
During the four-night convention in Chicago, as high-profile speeches took place each night, the Harris team worked closely with the We Text team to send tailored, real-time fundraising texts to millions of supporters, achieving ROI percentages in the thousands. The We Text team worked alongside the Harris team all four days to ensure a seamless and reliable texting program. This close working relationship allowed the campaign to rapidly test copy and make changes in response to what was developing live at the convention. Harris for President leveraged the high-attention event for crucial, grassroots donations.
“On the convention nights, we sometimes had to change everything, in some cases copy was changing 15-20 minutes before delivery. It was one of our record-breaking events. Scale to Win was really nimble, and helped us make those changes on the fly in a way other tools aren’t able to accomplish in the same way.”
Here's what it comes down to: Your vote is a powerful expression of trust.
Trust that our leaders uphold our Constitution, not circumvent it. That they defend our democracy, not undermine it. That they protect our freedoms, not take them away. That they focus on bringing people together, instead of tearing them apart.
I am asking you to place your trust in Kamala Harris and claim a stake in this important fight.
Will you donate $40 right now to support Kamala and Tim's campaign and Democrats nationwide to fulfill the promise of America?
https://kdh.link/xxxxxx
Stop to Quit
Vice Presidential Pick and Introductions
Shortly after Vice President Harris' announcement to run for president, buzz began to build about her potential running mates. Using Scale to Win to announce to her supporters that she’d chosen Governor Tim Walz, the Harris campaign took the opportunity to introduce her running mate.
The messages introduced Walz and helped establish his voice, personality, and unique credentials. Scale to Win made it easy for the Harris and We Text teams to rapidly test variants to see which messages maximized engagement and ROI.
“The decision was held so close to the chest that we loaded the copy at the very last minute. It again speaks to the nimbleness of Scale to Win. The team was really good about supporting this very unique moment, and that was one of the best days on the campaign.”
As a former social studies teacher and football coach, I'll say it feels like the first day of school. Kamala Harris is showing us the politics of what's possible, and she'll lead with that same joy and grace as our next president.But the only way we win this thing is if we stick together, so please allow me to ask…
Will you pitch in another $70 gift to the Harris-Walz campaign and Democrats nationwide? Every dollar allows our team to hire more organizers to talk to voters across the country and remind them what’s at stake in this election.
https://kdh.link/xxxxxx
Trump's billionaire buddies on Wall Street are predicting we'll come up short. That's one bad bet. Time to prove them wrong.
Tim
STOP to Quit
Debate Night
With more than 67 million TV viewers watching live, the Presidential debate and the days following provided a crucial opportunity to differentiate the campaign's message. Capitalizing on soundbites and clips with viral potential, the team was able to reach millions of supporters, increase the reach of VP Harris' meme-worthy expressions, and generated ROIs in the multi-hundred and multi-thousand percents. The stability of the Scale to Win platform put the team at ease as they employed some of the most creative outreach seen throughout the short campaign period.
https://kdh.link/xxxxxx
This race will be very close. That's why Tim and I are getting right back on the campaign trail.
It's why we must knock on every door, make every phone call, and raise every dollar we possibly can over these next 55 days. Because there is so much on the line.
Donate $40 to ensure that Governor Walz and I have the resources we need to reach voters across our nation and win this election.
https://kdh.link/xxxxxx
Today is a vital opportunity for our campaign and our party to build on our momentum.
Thank you and take care,
Kamala Harris
Stop to Quit
Results
As a result of the partnership with the Harris for President and Scale to Win teams, the campaign met and exceeded its SMS fundraising goals. The investment in a texting partner for the campaign helped the organization net crucial fundraising dollars with a significant return on investment (ROI). While the Harris for President campaign utilized multiple fundraising avenues, it achieved an overall 575% ROI across all Scale to Win SMS programs, with some programs yielding an ROI in the thousands. These fundraising dollars could then be used for crucial campaign work, such as voter outreach and education.
Plus, sending speed is a tricky thing — but Scale to Win was right there with us every step of the way. Their team was consistently responsive and supportive whenever we needed them.”
